After
I went to Ekka, I realise one thing which is that Coke-Cola do
marketing campaign very well. This firm is one of Ekka’s sponsors in
this year and it conveys its green image. Importantly, it hires the
correct person doing correct things. For instance, the staff was very
happy to introduce green campaign and she was always smiling when she
was talking to people. If people do a activity all day, they might be
tired and respond audiences unexcitingly. However, she was not!!
The
other good marketer is “Queensland Government”. Australian government
spends money on advertising and on marketing the most in the world.
Actually, I observed this fact in the Ekka. Queensland government
advertises recycle water and encourages people to drink on the
exhibition of Ekka. In addition, some government departments air some
issues in this festival, such as saving water and healthy habit. And I’m
aware of one thing which is “Australian government is very rich!”
because I got lots of free gifts for Queensland Government. Thank you-
Queensland Government!!
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